Privacy Policy

Effective Date: March 30, 2026

1. Introduction

Lead Apex LLC (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, and protect your information when you interact with our website, forms, advertisements, and services related to life and mortgage insurance inquiries.

By submitting your information, you agree to the practices described in this policy.


2. Information We Collect

When you submit a form or interact with our services, we may collect:

- Full Name

- Phone Number

- Email Address

- Zip Code / Location

- Age or Date of Birth (if provided)

- Insurance-related preferences

- IP address and device/browser information

We only collect information necessary to provide our services and connect you with licensed insurance professionals.


3. How We Use Your Information

We use your information to:

- Connect you with licensed insurance professionals

- Provide insurance-related information and options

- Respond to your inquiries

- Send follow-up communications (SMS, calls, and email)

- Improve our website, services, and marketing performance


4. SMS Communication & Consent (A2P Compliance)

By submitting your information and providing your phone number, you give express written consent to receive SMS messages from Lead Apex regarding your inquiry.

These messages may include:

- Coverage options

- Appointment reminders

- Follow-up communication

SMS Terms:

- Message frequency may vary

- Message & data rates may apply

- You can opt out at any time by replying STOP

- For assistance, reply HELP or contact us at [email protected]

Consent to receive SMS messages is not a condition of purchase.


5. Data Sharing

We may share your information with:

- Licensed insurance agents or agencies for the purpose of responding to your inquiry

- Service providers (such as CRM systems, communication platforms, and hosting providers)

- Analytics tools used to improve our services

We do not sell, rent, or share your personal information, including your SMS consent or phone number, with third parties or affiliates for marketing or promotional purposes.

Your information is only used to provide the services you requested.


6. Important Disclaimer

Lead Apex LLC is a marketing and lead generation service.

- We are not an insurance provider or carrier

- We do not issue insurance policies

- We connect users with independent licensed insurance professionals

All insurance services, quotes, and policies are provided by third-party licensed agents.


7. Data Protection

We implement reasonable administrative, technical, and physical safeguards to protect your personal information.

However, no system is completely secure, and we cannot guarantee absolute security.


8. Your Rights

You may:

- Request access to your personal data

- Request correction or deletion of your data

- Opt out of communications at any time

To make a request, contact us at:
[email protected]


9. Cookies & Tracking Technologies

We may use cookies and tracking technologies (such as Meta Pixel) to:

- Improve website functionality

- Analyze performance

- Measure advertising effectiveness


10. Third-Party Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices of those websites.


11. Changes to This Policy

We may update this Privacy Policy at any time.

Updates will be posted on this page with a revised effective date.


12. Contact Information

If you have any questions about this Privacy Policy, please contact:

Lead Apex LLC


Email: [email protected]

Copyright 2022. All rights reserved